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Making your exhibition stand really stand out above those of your competitors is key to making your stand a success. With potential visitors walking up and down the aisles, how will your stand catch their eye and be prominent against all the other stands at the exhibition?

Here are our 5 top tips:

1. Put yourself in the shoes of a visitor

What appeals to them? What are they looking for at the exhibition? What do they want to find out? Follow the same path as visitors around your stand so you see what they see – both from a distance and close up. Can they see your branding? Is it obvious you have new products that you want them to see?

2. Get the right look and feel for your business

Think of your stand as a shop window. Make sure the signage, imagery and products all create the desired image. Ensure your branding is strong enough that people immediately know whose stand they are on.

3. Be creative

Allow your stand designer to advise you about lighting and product display. Try something different for you like using screens or electronic presentations.

4. Good graphics

Make sure all your graphics are eye-catching – use one large hero shot rather than lots of little images. Make sure there’s not too much text to read. A large impactful headline is better than a long sentence. Use lighting to focus on key messages.

5. Go minimalist

Think less is more. Don’t have too much on display; focus on your best products or your new products and not all your products. By having fewer products you tell a simpler story, have more impact, give a clearer message.

An experienced exhibition stand design and build company like Red 4 Exhibitions, will know how to make your stand shine. They will be able to come up with good ideas and provide guidance on layout. They can suggest how to best display your products, how best to capture visitors attention, how best to reflect your brand. They will know about the latest in lighting, graphics, wall finishes and construction techniques. They will know what works and what doesn’t.

To find out how we can make your exhibition stand really stand out call us on 01280 816147 or sales@red4exhibitions.co.uk

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